Young Living brand ambassador James Lawrence, a.k.a. the Iron Cowboy, is setting out to do what most call impossible: 50 full-distance triathlons in 50 states in 50 consecutive days. Each triathlon consists of a 2.4-mile swim, a 112-mile bike ride, and a 26.2-mile run—that’s more than 140 miles per day!
Why would anyone take on such a goal? James is interested in more than just athletic competition—he also wants to fight what he calls the “massive epidemic” of obesity. By undertaking such a difficult physical challenge, James wants to inspire people to make positive and healthy changes in their lifestyles, promote nutritious food choices, and demonstrate that human beings are capable of doing hard things.